Skip to main content

Introductory notes about Artist-Entrepreneurship

Celebrated by the press as the democratization of art production, belittled by the established music industry as amateurism, hailed by artists as long awaited independence and neglected by the academic community; Artist-Entrepreneurship warrants a critical in-depth examination.

The media celebrates individual examples where musicians become famous without ever signing a record deal. The bedroom is the recording studio, iTunes the record store and MySpace and Facebook the promotion tools – a record label, what for?

And then of course, there was Radiohead …

But after the initial enthusiasm, the music industry bashing and the 'everybody-is-an-artist-party', it is time to ask for a more objective picture.

What about the other 99.9% of Non-Radioheads? Can Artist-Entrepreneurship provide a sustainable business model for new artists?


Traditionally, record labels act as gatekeepers for the artists and audience by providing a minimum level of quality and supply regulation - but what happens if they disappear? Will sub-rate music flood the market? Who will bear the costs of searching for good music?

Should music schools rather teach blogging, podcasting and virtual friend management than songwriting and production skills?

Is Artist-Entrepreneurship Schumpeter’s creative destruction followed by a paradise for artists and a flourishing of consumer creativity?

Is Artist-Entrepreneurship the countermovement to Adorno’s critique of the mass media and the loss of individuality?

Or is Artist-Entrepreneurship just a herd of monkeys, playing around with cracked audio production software, where according to Andrew Keen - no new Mozart will ever emerge?


Of course those statements are provocative and exaggerated, but somewhere in between these extremes Artist-Entrepreneurship will find its rightful place. It is time to bring the debate back onto a rational level using reliable facts.

My research project will carry out an in-depth examination of this new phenomenon. Based on a large international survey, the project aims to shed light on pressing questions about artist-entrepreneurship in the digital music industry.

Please stay tuned, connect, collaborate, involve or just consume - I am happy to make this an interactive ongoing work-in-progress.

Comments

Popular posts from this blog

Bibliography of my thesis 'Artist Entrepreneurship In The Music Industry'

Ackerman-Haywood, J. (2010). Artist follows inner drive toward full-time art career. The Grand Rapids Press.  Retrieved January 3, 2012, from http://blog.mlive.com/runningwithneedles/2010/10/artist_follows_inner_drive_tow.html Adler, M. (2006). Stardom and talent. Handbook on the Economics of Art and Culture, 1, 895-906.   Adler, N. E., Epel, E. S., Castellazzo, G., & Ickovics, J. R. (2000). Relationship of subjective and objective social status with psychological and physiological functioning: Preliminary data in healthy, White women. Health Psychology, 19(6), 586.   Adorno, T., & Horkheimer, M. (1977). The Culture Industry: enlightenment as mass deception. In J. Curran, M. Gurevitch & J. Woollacott (Eds.), Mass Communication and Society (pp. 349-389). London: Edward Arnold in association with The Open University Press.   Adorno, T. W. (1941). On popular music. Studies in Philosophy and Social Science, 9(1), 17–48.   Ahlkvist, J. A., & Fisher, G. (2000). And the hits

Digital Distribution Models Reviewed: The Content Provider’s Perspective (book chapter)

Citation (APA): Peltz, P. (2013). Digital Distribution Models Reviewed: The Content Provider’s Perspective . In Music Business and the Experience Economy (pp. 99-117). Springer Berlin Heidelberg. Abstract Digital distribution has surpassed physical distribution in key markets and will soon be the dominant music distribution model in Australia. Four different business models (free, ad-funded, pay-per-use and subscription-based) and two different music delivery methods (downloading and streaming) currently compete in the market place. The author analyses each distribution model available in Australia and evaluates advantages and disadvantages from the content provider’s perspective. The most striking development is the blurring line between promotion and distribution. Content providers can either lower the barriers to access music in order to facilitate rapid music circulation and create a strong promotional effect to support various revenue streams; or heighten the barriers to acc

Some thoughts about where we are regarding digital distribution in 2012 (excerpt of an upcoming book chapter)

Digital distribution has surpassed physical distribution in key markets like the USA or UK and, thus, established as the dominant distribution practice. While the media often speaks of the next killer app that will revolutionize music consumption and dominate music distribution, the analysis of the current situation suggests that different forms of distribution will coexist. The reason is that consumers value music differently, prefer different formats and expect different experiences from consumption. The same applies to content providers. Each artist or record label is in a specific situation pursuing different goals. As a result, a variety of different distribution models have emerged, each with pros and cons for a certain situation. For content providers it is important to choose the appropriate distribution model that supports the overall strategy. The most striking development in digital distribution is the blurring line between promotion and